How Trust Is Built One Moment at a Time
You’re reading another installment of Small Practices, Big Impact: Ripple Leadership in Action — a series exploring the simple, intentional actions that create powerful ripples in leadership and culture.
INSPIRE
Leadership often gets framed as big. Big vision. Big responsibilities. Big strategies.
But trust? Like so much of leadership, it isn’t built in the conference room during strategic planning sessions. It’s not earned through inspiring all-staff addresses or polished presentations.
Trust is built marble by marble.
Brené Brown uses the metaphor of a marble jar to describe how trust works. Imagine a jar sitting on a shelf. Every time someone does something trustworthy – keeps a commitment, shows up, tells the truth – a marble goes in the jar. Every time trust is broken – confidentiality is violated, a promise is forgotten, someone is left hanging – marbles come out.
The jar fills slowly but empties quickly.
And here’s the leadership truth that matters most: When crisis hits, you can’t say “trust me.” You either have the marbles or you don’t.
When the hard conversation needs to happen, when the difficult decision gets made, when uncertainty shakes the team… people look at that jar. If it’s full, they extend grace. They stay engaged. They believe you have their best interests at heart, even when things are hard.
If it’s empty? They disengage. They doubt. They leave.
The good news? Every single day is filled with marble moments. Small actions that either build or erode trust. And the best part? These moments don’t require grand gestures or extra time. They require authenticity, consistency, and care.
ACTIVATE
Marble-Earning Moments: What Builds Trust
“I Got You” Presence
There’s a world of difference between checking in and checking up.
Trust-building leaders lead by walking around – not to catch people, but to connect with them. They show up with genuine curiosity: “How are you doing? Is there anything you need right now?” They check on the work with partnership energy: “What’s on your plate? What’s your current priority? How is this going?”
And they remember those things that are important. Small details that show: I see you as a person, like their child’s name, the race they were training for, the project they were excited about.
This isn’t surveillance. It’s care and support. It’s the kind of presence that says “I got you,” not “I gotcha.”
The nuance matters. People can feel the difference between a leader who’s genuinely interested and one who’s looking for evidence. One fills the jar. The other drains it.
Defending Team Members When They’re Not in the Room
People need to know you won’t throw them under the bus to protect or advance yourself.
The courage to have their back with superiors, other departments, or stakeholders is an essential trust-building practice.
Consistency in Temperament
People can’t trust a leader they have to “read” before approaching.
Our survival brains are constantly, subconsciously scanning our environment to evaluate safety. These scans begin to trust emotional predictability. Not perfection, but a consistent stability.
That’s why a responsive leader has mature self-regulation that creates space between stimulus and response.
“Will I get a supportive leader or irritated leader today?” or “Will they fly off the handle at the first hint of challenge?” shouldn’t be questions people need to ask.
Grace During Hard Seasons
Life happens. Family emergencies. Health crises. Personal challenges that make it harder to navigate the ever-evolving work-life energy and integration.
Trust-building leaders acknowledge this reality. They don’t pretend people can compartmentalize their lives. They explicitly give permission: “Take care of yourself and your family right now. We’ve got this.”
They make space for people to be whole humans, not just an output for work. And when someone is going through a hard season, they check in… not about deadlines, but about the person.
Support When Mistakes Happen
You can’t preach innovation, commitment, and risk-taking, then leave people hanging out on a limb when something goes wrong.
Trust-building leaders roll up their sleeves when mistakes happen. They don’t point fingers. They don’t assign blame. They say, “Okay, let’s figure this out together.”
They make it clear: when (not if) something goes awry, you won’t face it alone. We solve problems as a team.
This is how you create a culture where people take smart risks, try new things, and bring problems to the surface instead of hiding them.
Following Through
Trust is built in the follow-through. When you say you’ll do something – even something small – and you actually do it, marbles go in the jar. When you say the team’s mission, vision, and core values are important, and you show how these are lived out, marbles go in the jar.
When you don’t? When promises slip through the cracks? When words don’t match consistent action?
Marbles come out. Fast.
The size of the commitment doesn’t matter. What matters is that your word means something.
Trusting How People Work
Not everyone works the same way. Not everyone thrives on the same rhythm. Some people do their best thinking at 6 AM. Others hit their stride at 10 PM.
Trust-building leaders focus on output and outcomes, not clocking hours. They don’t track when cars enter or leave the parking lot as a measure of commitment. They don’t equate “being seen” with “being productive.”
They honor that people work in different ways – and they trust them to get the work done.
Giving Credit Publicly, Giving Feedback Privately
When someone on your team does great work, say so. Out loud. In front of others.
When something needs to be addressed, don’t shame them publicly. Have the conversation privately, with respect, curiosity, and care.
Every time you get this right, marbles go in the jar.
Protecting Confidentiality
What’s shared in trust stays in trust. Period.
If someone confides in you – about a struggle, a concern, a vulnerable moment – and you share it without permission, you don’t just lose marbles. You shatter the jar.
Trust-building leaders are vaults. People know their vulnerability is safe.
Asking for Input and Actually Using It
There’s nothing more trust-eroding than asking for people’s ideas, feedback, or input… and then ignoring it.
If you ask, listen. If you listen, act. And if you can’t act on what you heard, explain why.
Close the loop. Let people know their voice mattered, even if the decision went a different direction.
Transparency and Personal Accountability
Trust-building leaders are transparent. They not only share the “why” behind decisions, they also hold themselves to the same standards, or higher, than they hold their teams.
Even when they can’t change the decision, they help people understand context, constraints, or reasoning. This communicates a respect for team members’ intelligence by including them in the bigger picture.
They model what they expect. They share their thinking and show their work.
Leading with Vulnerability
“I don’t know.”
“I made a mistake.”
“I heard what you said, and I’ve reconsidered…”
Trust-building leaders don’t pretend to have all the answers, and they don’t pretend to be perfect. They apologize quickly, are willing to change course, and they’re honest about what they know and what they don’t. They admit when they mess up. They think out loud.
Great leaders show they value being right less than doing right. And people trust them more because of it.
Marble-Losing Moments: What Erodes Trust
Surveillance Over Support
Walking around to catch people doing something wrong isn’t leadership. It’s surveillance.
When leaders show up with “gotcha” energy – looking for what’s not working, who’s not performing, what’s being missed – people feel it. And they respond by hiding, not opening up.
Trust cannot grow in an environment of suspicion.
Abandonment in Crisis
When someone on your team faces a personal challenge, and your response is pressure to keep performing, marbles pour out of the jar.
When you disappear instead of checking in, when you send the message that work comes first always, when you create an environment where people have to pretend everything’s fine when it’s not?
The jar empties.
Blame and Isolation After Mistakes
Pointing fingers. Leaving someone to face the consequences alone. Making an example out of someone who tried something new, and it didn’t work.
Every single one of these moments tells your team: Don’t take risks. Don’t innovate. Don’t bring me problems.
And trust? Gone.
Performative Presence Over Real Results
Tracking hours instead of outcomes sends a clear message: I don’t trust you to manage your own work.
Valuing face time over actual contribution creates a culture where people perform “busy” instead of doing meaningful work.
And spying on when people arrive and leave? That’s not leadership. That’s micromanagement dressed up as accountability.
The Double Standard
Requiring transparency from others while keeping your own calendar private.
Expecting responsiveness you don’t model.
Holding others accountable to standards you don’t meet yourself.
This is hypocrisy. And nothing drains the jar faster.
Words and Actions that Don’t Align
“I’ll follow up on that.”
“We value wellness.”
“We’re a team.”
If these phrases become empty words, trust erodes. People stop believing what you say because your actions don’t match.
And once that pattern is established? It’s incredibly hard to rebuild.
AMPLIFY
Here’s the hard truth: the jar fills slowly. It empties quickly.
But every moment is an opportunity to add another marble.
Every conversation. Every decision. Every small follow-through or moment of presence. Every time you choose integrity over convenience, support over surveillance, accountability over blame.
Marbles.
And when crisis comes… when the hard conversation needs to happen, when the uncertain season arrives, when you need your team to trust you most, they’ll look at that jar.
Make sure it’s full.
Reflection Questions:
- What marbles have you been adding to your team’s jar?
- What might be draining it?
- Where is there a gap between what you say and what you do?
Your Practice This Week:
Pick 1-2 marble-earning practices from this post. Be intentional about them. Notice what shifts.
Because leadership isn’t just about the big moments.
It’s about the small, consistent, everyday actions that – marble by marble – build the kind of trust that makes everything else possible.
The jar fills slowly. It empties quickly. But every moment is an opportunity to add another marble.
Every small practice creates a ripple. 🌀
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